FOR COMPANIES
Build a business people want to be part of.
Alyn works with global founder-led startups and scale-ups, including Series A and B businesses, where growth brings new challenges around people, leadership and culture. We help founders and their teams work through what needs to change and put it into practice.
EXPERTISE: BEAUTY / CONSUMER GOODS / LIFESTYLE / WELLNESS
Three ways we can work together.
Defining the culture you want to build and bring it to life, from what you stand for to how you work, communicate, celebrate and support your people every day.
Explore culture →
Find the people who will shape your next chapter, with a focused search for leadership, first in function and culture defining roles.
Explore hiring →
A thought partner for founders and leadership teams, offering an honest perspective and space to talk things through, communicate your vision and find clarity on where to focus.
Explore advisory →
Bring Alyn in when…
You need a thought partner to challenge and develop your thinking.
Your vision needs to become clear direction for the team.
You want to define your values and make the behaviours stick.
Your managers need support to lead with confidence.
Your leadership team needs an honest conversation and a shared way forward.
You need to get a critical hire right.
Founder & Leadership Advisory
A thought partner for the founder. Clear direction for the team.
Some things are easier to work through with someone outside the business. Alyn gives you space to think openly, test your thinking and work out how to lead the next step. Together, we turn your ambition into direction your team understands and can act on.
WHERE WE CAN WORK TOGETHER
Translating founder vision into shared direction.
Talking through priorities and where to focus.
Strengthening trust between founders and teams.
Preparing for honest, difficult conversations.
Offering an outside perspective on team challenges.
Communicating change and bringing people with you.
Culture Design & Activation
Don’t just define your culture. Make it real.
Culture lives in the everyday: how you work together, communicate, welcome people, recognise contributions and support wellbeing. Alyn helps you understand the culture you have, decide what to protect or change, and shape the whole experience of working in your business.
What we can shape together
Culture diagnosis & team listening
Values & behaviours
Ways of working & flexibility
Communication & connection
Rhythms, rituals & celebrations
Onboarding & belonging
Wellbeing & support
Recognition & reward
DIAGNOSE → DEFINE → DESIGN → ACTIVATE → EMBED
DIAGNOSE
Understand what working here feels like today, what’s working and what’s missing.
DEFINE
Agree what to protect, what to change and the culture you want to build.
DESIGN
Shape the ways of working, experiences and initiatives that bring your culture to life.
ACTIVATE
Introduce them with your team, helping everyone understand and put them into practice.
EMBED
Make them part of everyday working life, listen to feedback and adapt as you grow.
Iconic Hires
Some hires change the trajectory of a business.
Alyn works selectively on critical hires that shape how a company grows. We look beyond CV history to understand someone’s judgement, potential and how they will work with the team, including the different perspectives they can bring.
A focused search for the roles where getting it right really matters.
Leadership hires
First-in-function hires
Foundational team members
Culture-defining roles
Unconventional searches
FOR INVESTORS & PORTFOLIO PARTNERS
Introduce Alyn when a founder or leadership team needs an experienced outside perspective. We agree a clear focus together, whether that’s navigating growth, working through post-investment priorities or addressing a specific people challenge.
Arrange ongoing access to Alyn for selected founders and leadership teams, giving them a trusted sounding board as people, culture and leadership decisions arise.
Let’s talk about your portfolio